Print Case Studies

This is a promotional banner that KitKat created after reports that the iPhone 6 bends when you have it in your pocket so KitKat designed this in response, it was compared to Oreo Tweet "You can still Dunk in the Dark" after the lights went out in the 2013 super bowl. 

The Tweet got 26,000 retweet and 13,000 favorites and gained KitKat a few thousands followers when compared to Oreo KitKat won as had nearly twice the amount retweets and more than twice favourites. 

This a creation of rapid creative thinking, if you break down the elements in this the KitKat has been made into a smiley face either to insult iPhone as their costumers and not happy and with the cleverly thought of text as there normal log line is "have a break have a KitKat" so when the iPhone reported to bend it was a perfect opportunity to design a funny new promotional banner. 

Rio de Janeiro - Football pitch

This is an advertisement banner, showing the work that JWT has done. JWT and Shell created the first football pitch that is powered by the players. This football pitch has been built in Morror De Mineira in the heart of Rio de Janeiro and is powered by the football players footsteps. By standing on and creating kinetic energy on any of the 200 high tech floor tiles that collect the kinetic energy and converts it into electrical energy and power the floodlights around the pitch. To make the pitch it took 18 month and was managed by LWT experimental/events team. 

Creating this football pitch would have and still is a big thing to the people of Rio De Jeneiro as the Brazil is known for its football and is a big part of their culture and society so regardless if they had a football pitch or not they would play football but be limited to where and what they can do, as they would have to play on the streets and before the sun goes in because they obviously can not see after dark. 

This is a part of Shells #Makethefuture project 

This digital advertisement banner is to show the world what Shell and JWT are doing and how they are helping out less developed part of the world.

The picture of Rio De Jeneiro was taken at a specific time in the evening so that the pitch would be the highlight of the picture. The picture looks very warm and the pitch looks comforted by the surrounding houses and looks like that JWT has made a different to the city and looks like it has been given hope and power but the feel of the picture especially with the text showing 1 point to the "People of Morro De Mineira" and 0 to the poverty and "Lack of Electricity". The specific choice of the colour for the text is an element to the picture as it represent a few things, it represents the electricity that they have been given. The text is warming yellow colour similar to the sun and the fire lanterns in the background  which all adds to the feel of the picture. Yellow is also apart of Brazil flags so it helps you to recognise where this picture is.

http://jwt.co.uk/news/how-shell-and-jwt-built-a-floodlit-pitch-powered-by-footsteps-in-the-heart-of-a-favela-2.html


This is a promotional banner that JWT designed  30minutes after the reports broke out about the iPhone 6 bending and thought  KitKat would be the perfect company to have a response to it and created by social media and creative teams after reports that the iPhone 6 bends when you have it in your pocket so KitKat designed this in response, it was compared to Oreo Tweet "You can still Dunk in the Dark" after the lights went out in the 2013 super bowl.


The Tweet got 26,000 retweet and 13,000 favorites and gained KitKat a few thousands followers when compared to Oreo KitKat won as had nearly twice the amount retweets and more than twice favourites.

This a creation of rapid creative thinking, if you break down the elements in this the KitKat has been made into a smiley face either to insult iPhone as their costumers and not happy and with the cleverly thought of text as there normal log line is "have a break have a KitKat" so when the iPhone reported to bend it was a perfect opportunity to design a funny new promotional banner.

Advertisement PP research

• Number of people that wil be in your audience for the advert.
• Local? What location? Near a road for road users? Near a school?
• Messages and codes?
• How relevant is it the individual at the time they are exposed?
• Frequency, how often will the target audience see it

• Technical codes - Symbolic, Written, Technical.

Advertisement - Not selling  product but used to basically influence society, but this is a positive one to decrease teen pregnancy.

This advertisement is to sell a product and does also influence society but more in a negative way for the society but not for the business. Brain washes you by subliminal messages "Better with cake" but cakes are bad for you so therefore the business is negatively affecting society only to gain a profit, a lot like a lot of business and co-operation in the modern day. 

Analyse two adverts

On agency:

In this website the advertisements are generally for charity campaigns and the campaign are to help others but the wallpaper behind the links are not very attention grabbing and its abit bland. The colour scheme for the back ground in grey and made up of different words to show that they are people that do.
The links to different campaigns are brighter which means they stand out abit more but I think they website could have abit of a colour lift and its looks very boring and just not attractive. The face that they have used pictures of the course they are repesenting works well as the aideince can see what they are about to look at as there isnt much text but more picture, this is proably to make up for the text background. It is very easy to navigate around the website aswell as is has clear page links and links from the pictures to the campaigns.

Brownstone design:

The Brownstone advert first impression was electrifying, so a creative and design impressions I got from the background of the website. It is black with bright electrical colours, this could represent that the website is advanced in the technology they have. The advertisement layouts aswell allows you the consumers to be exposed to a few adverts at a time as the adverts are on the roll and more and more keep showing up on the screen, even if you are not looking directly at the adverts you still subconsciously consume them.

Brownstone design specialise in advertisement and one that I have picked out the Indian Take - Away "Inder's Kitchen"

The first digital advert that they have designed for them is bright, fresh, clear with a clean catch phrase. Which is probably the advert the the consumer will notice most, the taget audience is quite large as it could appeal to all and any ages. 

But the one underneath looks more like is has a specific audience which would probably be for older people that either cook a lot or eat a lot of take-aways/ Indians as the picture if a lot less brighter and colourful then the last and has pictures of spices rather then fresh fruit so it would be aimed at people who will know more what the product/ingredient is. Has there logo in centre so consumers get use to there business/logo, also have a limited amount of fonts used to try and keep it simple.
These are typical food advertisements used to make their products look fresh and 'the best' as they have an image, logo, catch phrase, web link, a convincing piece of text and fills up the whole frames to make use of all its given space.