Advertisement : February 2015

Saturday, 28 February 2015

Flyer concepts

This is a basic flier front, it is very basic so people don't get bored reading it the information and if it's not like it can easily be developed further into something better

This is a basic flier and it can be used as a template and developed further.
-Too plain
-Add images and texts
-Social media's
-Change the presets
-Very pixelated

This is a flyer back designed for DJ PUSH, it will will be handed out to college and university studients during either 'Fresh Tuesday' or Revolutions on a Wednesday night as that is when most students go out as it is 'Student Night' with cheap drinks. But will be a better idea to hand it out at the clubs on the night that DJ PUSH is playing at them.

The font that was use for the text is DJ PUSH's own font 'Bebas' I used this font as that is the preference that he wanted as it would then fit in with his other promotions. I changed the colour of the radio frequency to fit the colour scheme of the westside logo and it made it stand out more. A border was added to get the drag attention to the main part of the poster. The Westside Logo was added to the bottom of the flyer so people recognise the branding, along side the website name.

-Change the formate to International Paper and to landscap as it defines the different between a poster and flier.

-Have a bacis front, brand and picture and what you're trying to get across to the audience.

This is the final flier front:

- Correct preset for a flier (International paper)

- Easy to read

-Picture of artist

-Branding

-Diverse colouring

-Not slapped together text and image. (Merged)

-Shadow added aswell so there is more going on, which makes it more interesting. Also differs it from the flier back.

This is the final flier back:

It has all the information that is wanted from the client.

- Branding

- Picture of client

- Logo

- Social media

- Preset has been properly formatted

-Information need for a new audience to listen to DJ PUSH's radio frequency.

The picture used in these designs were given by DJ PUSH himself as he had a promo photo shoot taken by Tom Brazier. He gave us a big selection of the picture to choose from and to select to appropriate design.

Tuesday, 24 February 2015

Sticker Concepts

All of the above are sticker concepts that I have designed freehand.
Going on the references that he wants a picture of him, logo, branding, frequency.

Add to the designs - Twitter, Facebook, Instagram

Too Over crowded
More basic

Notes from the pitch meeting with DJ PUSH

-put social media pages by names

-not sure on stickers, something artistic, socialmedia twitter etc. cut out.
-get peoples interest with design
flier; information on the back design to gain interest on opposing side, a6 size.
-information good
-promotional shoot pics off tom
-receive digital assets to create some final designs, to show chris to get feedback
Make it banging.
stand out against the market.

These are the final design for the stickers as they get straight to the point that these stickers are to promote DJPUSH and they will be presented to DJ PUSH so he can select which one he likes

This is the final design for the sticker that we will use to promote DJPUSH outside the club f where is is playing at the time. The colour matches the branding colour and it basic to that is why this one is being chosen.

Monday, 23 February 2015

Posters process

These are some basic poster designs. These are the desgins that will be presented to the client to get their feed back on the direction that the designs are going towards. These design are posters that will be print on A4.

During the procuction meeting, the client DJ PUSH like some aspect of each design so I worked on another design with all the features that satasfied DJ PUSH. I woked in Photoshop to create the next designs so that you can see how the designs are going to come out when printed.

These designs have been designed by scratch and developed through each production meeting.

This is a poster designed for DJ PUSH's advertising campeign, the font is 'Bebas' which is the font that he used for all of his promostion to keep it concecutive through out. I thought that I would add 'DJ PUSH' in the center so it doesn't look like a word document and the audience can see what the flyer is advertising/promostion straight away and the text it bold and clear, which it gets straight to the point. I added pictures of speakers in the background but it looked abit plain and boring so I added polorie to it which gave it the vibrant look to it, althought this brightened up the look of the poster it made it look amamture so I will change that in the final design. I didn't want the poster just to be picture and text slapped to gether so when I added the picture of a crowd dancing I aded a black square to fill the whole bottom of the page, it leaves space to add any seperate text such as westside website. The 'DJ PUSH' text had the scatty effect added to it, so it fight with the polorized electric background but still made it look abit amature and not very attention grabbing so the colour or effect will need to be changed.

- Give the designs a more of a professional look to them.
-Change fonts, change presets layout to 'Internation paper'
- Add pictures of DJ PUSH
-Change the background pictures, polorized does not not professional. Also the font effect doesn't not look good. If use any images of google make sure they are large.
- Change colour of fonts for poster.
- Don't have image and text slapped together.
- Have diverse information

He is a more developed design for a poster, it has a picture of DJPUSH on the front so the audience know what he looks like know straight away who's it promoting.