DJ Push advertisement Campaign - Performing

https://uk.linkedin.com/pub/chris-dj-push-thompson/2b/a56/9b4

 https://soundcloud.com/dj_push

 http://www.mixcloud.com/pushdj

 https://www.facebook.com/DJPUSHY

 https://www.youtube.com/watch?v=gXH9XE_tB68

https://www.youtube.com/channel/UCO75BfE5pQmccPErxH_n4Fw

 https://twitter.com/dj_push

 http://vimeo.com/djpush

http://instagram.com/djpushy 

Advertisement brief

Potential clients (Jemporium, Nana Mexico, DJ PUSH)

http://www.jemporiumvintage.co.uk/

Promotion ideas;

1. Create a better modern logo for them. 
2. Advertising idea wear some clothing of theirs and take pictures and create a web based or banner based promotion. 

Small vintage shop located in Grafton centre, Cambridge.
The audience that they aim at are charity shop, shopper. People that would look for the cheapest price for clothing and people that would normally shop or are interested in charity shops.

Their advertisement is social based

• Ebay
• Facebook
• Twitter 
• Flickr
• Tumblr 

 They offer vintage well known brands at a cheaper price. Such as Levi's 

Nana Mexico 

Nana mexico is a restaurant based in Cambridge with all different kinds of mexican food.

• 29 Petty Cury
  Cambridge
  CB2 3NB, United kingdom
  
  
• 33 Regent Street
  Cambridge
  CB2 1AB, United kingdom

About nana mexico:

"They origins Here at Nanna Mexico, we do more than serve delicious and authentic food. We believe that every great meal should also be served with a great story.

Once upon a time in Mexico City, lived my nanna, Margarita. The year was 1958 and times were hard. As a single mother living in a cramped room with seven kids, you need dedication, and my nanna was nothing if not dedicated.

Some called her crazy, but she decided one day that having seven mouths to feed wasn’t enough. She was going to feed the entire neighbourhood.

Out she went into the street, carrying her kitchen table laden with fresh ingredients. In a way, this was the first Nanna Mexico. A table in the middle of the barrio bravo. And from that day on my nanna worked her magic; turning market-bought ingredients into mouth-watering meals for the local factory workers. It was simple and it was good."

Their slogan is:
"Buy fresh, cook simple and waste nothing."

Their website and restaurant are based to aim at college and university students. They are also on Justeat.com or you can go directly on their website www.nanamexico.com to pick from a selection of mexican food order and have the option to get it delivered.

Online presence: Social Media; Facebook, Twitter, Instagram, Mix Cloud. Currently over 4000 followers over all platforms.

Current Images can be acquired from the DJ Push Facebook and instagram account.
The general tone of branding is street youth culture otherwise known as 'Urban'

Product offer: DJ PUSH is a brand that adheres to stay current to the youths current culture and trends. DJ Push plays whatever is hot in the UK 40 charts and the urban charts.

DJ Push is Cambridges No. 1 DJ, every wednesday he has a show on london westsidefm called the 'rap up mix show'
DJ push uses social media platforms such as Facebook and instagram to advertise his show already, he also uploads to mixcloud his mix from every wednesdays show
 DJ Push @ London westsidefm;
Video made by Casper Brazier: https://www.youtube.com/watch?v=qAoA8hGXT1c

DJ push uses social media platforms such as Facebook and instagram to advertise his show already, he also uploads to mixcloud his mix from every wednesdays show
http://www.mixcloud.com/dj-push/

Understand how advertising is distributed and promoted

The Kitkat pillow book was posted up on Kit kat social networking sites likes Facebook and Twitter. Kit kat didn't advertise the pillow book within magazines or newspaper articles as I guess that the target audience for this product wouldn't be met if they had put it in newspapers or magazines as the target audience are college and university students. College and University students are more likely to me using Facebook, Twitter and other social networking sites to get their news so it would make sense that they first only advertise this product on social networking sites.

This advertisement is hard to know where it has specifically been advertised has you can not find much back ground information on the planning, development and distribution of the product. The product has probably been UK nationally based as the pillow book is a small scale product and distributing it across the world would be out of the company budget, they didn't expect alot of them sold as well and when they sold over 50 of them on the first day they were amazed.

If they really wanted this product to take off then you should look into advertising at colleges and universities such as posters, billboards and promotions on the normal Kit Kats saying "your chance to win your own pillowbook" on the Kit Kat packets. The cost of advertising at colleges an universities will be substantially lower then adversing on big company billboards such as on buses, billboards on the side of a road etc choosing not to do advertise on big billboards and at colleges means less people will see it but every person that does see it at a college or Uni will be in the reach of the product and are the typically audience that the company wants to attract for this product, any other types of audience will be an added bonus.

You can advertise product on university websites but you will have to go through a process to be accepted by University's Electronic Publishing Editorial Board to allow your advert to be online.
There are many website that allows you to advertise on the web some that you have to pay for and some that are completely free like;
http://www.uneeds.co.uk

Its hard to be able to advertise in colleges and university as there is alot of regulation that the advertise  has to cover as they only allow specific things and not products made by big companies like Kit Kat wouldn't be allowed to advertise in college due to it not having any educational purposes and that what they mainly look out for, what is the product teaching there students.
it's easier to advertise in the middle of London then it is in University and that prices is alot cheaper then you would generally think.

Even though these prices are high for an individual advertiser it's not even a small percent of a business advertising budget, the prices are, cheap if you like compared to how much the business would budget themselves. 

The legal and ethical issues

The first post of the advert was seen by millions  in 2013 and created a 16 % increase of their likes and gained KitKat more followers. Kitkat distributed 50 notebooks to fans in the one day of the relaxed product.  The product is mainly aimed at college students that get up early and go to bed late. 

For the audience that this wouldn't appeal to would probably be older people that have full time jobs and have a set routine with what they do on a daily basis, unlike a college student were they wouldn't know what time they'll go to sleep at night. So older audience would look at this product and think its just a pointless product that only got designed to get more money into the business and maybe to attract a wider audience.

The advert probably isn't suitable to be put up as a banner as people will take a quick glance at it and would see a picture of the product but might just think it is a notepad that they are advertising but maybe when they see the picture of consumers using it could help people see what the product is, the text is not suitable for banner as their is a lot of text and in small writing so if someone is driving passed in a car they wouldn't be able to read it. The title of the product is bold and easy to read which makes up for it. 

The face that the pictures of consumers are males aged between about 18-25 could cut down the target audience a lot as females wouldn't feel as confortable buying this product because there is no sign of it being multi gender. Equally males that see this product could feel as if Kit Kat stereotype them saying that they are the lazy gender or males could look at it and think that Kit Kat think that males work the hardest so they have a busy life style so when they get a 5 minute break they can use this product to can't up on their missed sleep. There are a lot of ways that the consumers could look at this product, it just depends on the audience, that is probably why they did not release a print based advertisement of it on posters, banners etc this is because a wider range of audience would see this product which would be more possibility to cause offence to people like Mother's. I think Kit Kat made a good decision just keeping it media based so the target audience could be controlled more and plus I think this product is a disappointment and embarrassment to Kitkat and its brand, the product it close to an insult. 

Advertisement agency

"In 1864, William James Carlton started selling advertising space in religious magazines. The agency was called Carlton and Smith, although almost nothing is known about the Smith partner. In 1868, Carlton hired Thompson as a bookkeeper. Eventually Thompson found that soliciting and sales were much more profitable and he became a very effective salesman for the small company. In 1877, Thompson bought the agency for $500 and renamed it J. Walter Thompson Company. Notably, Thompson paid $800 for the Carlton and Smith furniture in the same transaction."

The company was renames James Walter Thomas the following year in 1778 after he bought the business and furniture for $800.


http://en.wikipedia.org/wiki/James_Walter_Thompson


The J. Walter Thompson Company was incorporated in 1896, and opened his first office in London in 1899.


'In 1900, JWT published a house ad explaining trademark advertising. This was the first known commercial explanation of what we now know as branding. Thompson soon became known for his philosophy of drawing a straight line between the manufacturer and the consumer."


The way that I have interpreted that is he believes that there is a middle gap between creating the product to selling the product which is a brilliant philosophy to create as that is what we now call advertisement in the modern age. JWT is one of the first co-operation to be created just for advertisement, the middle person between consumers and manufatures which I totally agree with.

JWT is one of the leading and has the most influential presence in the global sector as it has over 200 offices on over 90 countries world wide and has its headquarters based in new york. In 2005 the business was rebranded by shortening J. Walter Thomas to JWT.

JWT has nearly over 10, 000 employees who serve over 1,200 different client companies. Some key clients:

• HSBC
• Kelloges 
• Rolex 
• Nokia 
• Vodafone 
• United States Marine Corps 

There are many different departments, one which is the creative department which was established in later 1800's after J. Walter Thomas hired writers and art directors.



https://www.jwt.com/history/

Advertisement print power point

This is a product made by Kit- Kit with the ad company JWT. This Product was made for college students to to use during an between lesson, use it in lessons as a notepad  and catch up on their sleep between lessons with the cleverly designed inflatable pillow. 

It is an inflatable cover that fits onto a front of a notebook designed for young persons hectic life often going to lessons when they have precious sleep to catch up on. The ad was posted up on social media and within one day they distributed out 50 costumers across the social media channels.

the creation of the pillow book is brilliant for students to catch up on their sleep but not very good for the lectures or whom teaching that student and could have an impact on their education if they are constantly dozing off in lesson. But could equally be a benefit to some students like University students could actually benefit from this product as they could use it in their free periods if they are not feeling fully up to the day from their crazy nightlife styles. If a student owned a notepad in secondary school they would be considered a "nerd" or a brainiac so if someone in secondary school did get a notepad, typically someone intelligent and they got this notebook then they could use it in lessons they were com-pulsed to do and did not enjoy, they could catch up on sleep that they didn't get the night before due to studying or homework etc. You wouldn't typically get a person that doesn't listen at school and are rebellious to buy a notebook but might be persuaded to buy this product due to its disformaty of having a pillow, and could see the advantages of it and that's being able to sleep in lessons. So I don't think this product has much benefit to society or any the consumers if there are much. the pillows don't even look comfortable and I think the creation of this product is quite stupid and pointless. 

This advert has the conventions of a regular advert such as;

• The name of the product
• The Product (2 pictures) from different angles 
• Slogan ( How to Survive the day after pulling an all nighter.)
• Name of the brand
• Their logo with company name (Nestle)
• Picture of a typical consumer ( which they have been gender specific)

The colour scheme doesn't follow their regular product which is red and white and this product is red and black, this could be due to them trying to get the consumers to associate that product with dark, like night time and when its night you normally are tired so the consumers are already thinking and trying to get the consumers to think and associate their product with someone that they want.