Advertisement agency

"In 1864, William James Carlton started selling advertising space in religious magazines. The agency was called Carlton and Smith, although almost nothing is known about the Smith partner. In 1868, Carlton hired Thompson as a bookkeeper. Eventually Thompson found that soliciting and sales were much more profitable and he became a very effective salesman for the small company. In 1877, Thompson bought the agency for $500 and renamed it J. Walter Thompson Company. Notably, Thompson paid $800 for the Carlton and Smith furniture in the same transaction."

The company was renames James Walter Thomas the following year in 1778 after he bought the business and furniture for $800.


http://en.wikipedia.org/wiki/James_Walter_Thompson


The J. Walter Thompson Company was incorporated in 1896, and opened his first office in London in 1899.


'In 1900, JWT published a house ad explaining trademark advertising. This was the first known commercial explanation of what we now know as branding. Thompson soon became known for his philosophy of drawing a straight line between the manufacturer and the consumer."


The way that I have interpreted that is he believes that there is a middle gap between creating the product to selling the product which is a brilliant philosophy to create as that is what we now call advertisement in the modern age. JWT is one of the first co-operation to be created just for advertisement, the middle person between consumers and manufatures which I totally agree with.

JWT is one of the leading and has the most influential presence in the global sector as it has over 200 offices on over 90 countries world wide and has its headquarters based in new york. In 2005 the business was rebranded by shortening J. Walter Thomas to JWT.

JWT has nearly over 10, 000 employees who serve over 1,200 different client companies. Some key clients:

• HSBC
• Kelloges 
• Rolex 
• Nokia 
• Vodafone 
• United States Marine Corps 

There are many different departments, one which is the creative department which was established in later 1800's after J. Walter Thomas hired writers and art directors.



https://www.jwt.com/history/