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This is a product made by Kit- Kit with the ad company JWT. This Product was made for college students to to use during an between lesson, use it in lessons as a notepad  and catch up on their sleep between lessons with the cleverly designed inflatable pillow. 

It is an inflatable cover that fits onto a front of a notebook designed for young persons hectic life often going to lessons when they have precious sleep to catch up on. The ad was posted up on social media and within one day they distributed out 50 costumers across the social media channels.

the creation of the pillow book is brilliant for students to catch up on their sleep but not very good for the lectures or whom teaching that student and could have an impact on their education if they are constantly dozing off in lesson. But could equally be a benefit to some students like University students could actually benefit from this product as they could use it in their free periods if they are not feeling fully up to the day from their crazy nightlife styles. If a student owned a notepad in secondary school they would be considered a "nerd" or a brainiac so if someone in secondary school did get a notepad, typically someone intelligent and they got this notebook then they could use it in lessons they were com-pulsed to do and did not enjoy, they could catch up on sleep that they didn't get the night before due to studying or homework etc. You wouldn't typically get a person that doesn't listen at school and are rebellious to buy a notebook but might be persuaded to buy this product due to its disformaty of having a pillow, and could see the advantages of it and that's being able to sleep in lessons. So I don't think this product has much benefit to society or any the consumers if there are much. the pillows don't even look comfortable and I think the creation of this product is quite stupid and pointless. 

This advert has the conventions of a regular advert such as;

• The name of the product
• The Product (2 pictures) from different angles 
• Slogan ( How to Survive the day after pulling an all nighter.)
• Name of the brand
• Their logo with company name (Nestle)
• Picture of a typical consumer ( which they have been gender specific)

The colour scheme doesn't follow their regular product which is red and white and this product is red and black, this could be due to them trying to get the consumers to associate that product with dark, like night time and when its night you normally are tired so the consumers are already thinking and trying to get the consumers to think and associate their product with someone that they want.