The first post of the advert was seen by millions in 2013 and created a 16 % increase of their likes and gained KitKat more followers. Kitkat distributed 50 notebooks to fans in the one day of the relaxed product. The product is mainly aimed at college students that get up early and go to bed late.
For the audience that this wouldn't appeal to would probably be older people that have full time jobs and have a set routine with what they do on a daily basis, unlike a college student were they wouldn't know what time they'll go to sleep at night. So older audience would look at this product and think its just a pointless product that only got designed to get more money into the business and maybe to attract a wider audience.
The advert probably isn't suitable to be put up as a banner as people will take a quick glance at it and would see a picture of the product but might just think it is a notepad that they are advertising but maybe when they see the picture of consumers using it could help people see what the product is, the text is not suitable for banner as their is a lot of text and in small writing so if someone is driving passed in a car they wouldn't be able to read it. The title of the product is bold and easy to read which makes up for it.
The face that the pictures of consumers are males aged between about 18-25 could cut down the target audience a lot as females wouldn't feel as confortable buying this product because there is no sign of it being multi gender. Equally males that see this product could feel as if Kit Kat stereotype them saying that they are the lazy gender or males could look at it and think that Kit Kat think that males work the hardest so they have a busy life style so when they get a 5 minute break they can use this product to can't up on their missed sleep. There are a lot of ways that the consumers could look at this product, it just depends on the audience, that is probably why they did not release a print based advertisement of it on posters, banners etc this is because a wider range of audience would see this product which would be more possibility to cause offence to people like Mother's. I think Kit Kat made a good decision just keeping it media based so the target audience could be controlled more and plus I think this product is a disappointment and embarrassment to Kitkat and its brand, the product it close to an insult.
No comments:
Post a Comment