My advertising plan is to promote a local DJ, DJ Push AKA Chris Thomson. He wants to attract a wider audience to his radio show on Westside.fm his target audience for this campaign are college and university students.
Campaign message
DJ Push also wants to create more awareness of his social medias such as his Twitter, Facebook, sound cloud etc.
Forms
Our advertising campaign will include creating poster, flyer and stickers to promote him. The products will include and picture of him, his working title, branding, logo and another additional information that will be useful if added.
Target Audience
Target Audience
We will be designing and developing these adcepts and will be distributed around Long Road College as his target audience are college and university student so it seems suitable to hand them out and post posters up around the college.
Campaign schedule
We developed the designs to a basic and then had a production meeting with DJ PUSH so he can say what he likes and what he doesn't like about the design which made it easier to change the designs as he can say, "I would like this, that but not that" etc.
We are meeting with DJ PUSH on 22nd March, this gives us enough time to go a change the designs if we need to and to be possible to have another meeting with him if necessary. We are then planning on going out to a recce locations and do a shoot for our client, I am planning on doing this between the dates of March 27th-29th as the weather looks appropriate and traveling to a from the locations. I then hope to get the designs finished and printed by the 3rd April so that we have a few days to plan and last minute changes and to have a final meeting with the client before we go a head with the campaign, this also will give us time if any thing goes wrong so we will have a final meeting with DJ PUSH on the 5th which on the Sunday and the campaign launches on the 7th of April.
Here is the locations that we will carry out our campaign.
Fez club is located down the middle of the buildings
Before going out to pursue the campaign we will gave 2/3 meetings with DJ PUSH to discuss all the information and relevant issues and possible problems that could a rise.
meetings/photos etc graphics work pitching etc sending proofs
Lauch dates
We developed the designs to a basic and then had a production meeting with DJ PUSH so he can say what he likes and what he doesn't like about the design which made it easier to change the designs as he can say, "I would like this, that but not that" etc.
We are meeting with DJ PUSH on 22nd March, this gives us enough time to go a change the designs if we need to and to be possible to have another meeting with him if necessary. We are then planning on going out to a recce locations and do a shoot for our client, I am planning on doing this between the dates of March 27th-29th as the weather looks appropriate and traveling to a from the locations. I then hope to get the designs finished and printed by the 3rd April so that we have a few days to plan and last minute changes and to have a final meeting with the client before we go a head with the campaign, this also will give us time if any thing goes wrong so we will have a final meeting with DJ PUSH on the 5th which on the Sunday and the campaign launches on the 7th of April.
Here is the locations that we will carry out our campaign.
Fez club is located down the middle of the buildings
Before going out to pursue the campaign we will gave 2/3 meetings with DJ PUSH to discuss all the information and relevant issues and possible problems that could a rise.
meetings/photos etc graphics work pitching etc sending proofs
Lauch dates
To design, develop the adcept and to get feedback from the client would take a couple week so the launch date for the campaign will be the 7th of April - 10th April.
Seasonal calendar events
The 7th of April will be on a Tuesday so it would be appropriate to start the campaign on that date as we can stand outside the Fez on Fresh Tuesday from 9pm-2am the reason to give them out at this time and place is because it is the night that DJ Push organises the event so it seems very appropriate to give out flyers and stickers to the costumers that have already experienced DJ Push's talent and events and hopefully will enjoy his radio show.
Location and schedule for advertisements
The 8th, 9th and 10th will be spent in the sixth-form colleges giving out the flyers to get people more aware of him, his events and his radio show, giving people the times and dates that the radio show will be on, we will be at the sixth-form between 10pm-2am which give us enough time to be able engage with the potential consumers.
Relevent legal and ethical issues
The issues with the advertising campaign is people could feel as you are disturbing them when trying to hand them a flyer as you are trying to get them to listen to a radio station and they might just look it as another reason for advertising. How you can go about avoiding offending or disturbing people is to either try and pick out specific people that the advertising plan has target the audience or the way you approach to potential costumers. One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do. One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do.
Before confirming that the campaign will take place I have looking into other relevant legal and ethical issue confirming everything with ASA https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx. When checking over the relevant legal codes most of the boxes were ticked to say that the campaign and the designs are appropriate for distribution. The only codes that may cause some concern is " 05 Children" as if there are posters and fliers being handed out to drunk people then more than likely a few a are going to end up on the floor and then children could see them the next day and either pick it up and read it, exposing them to information about night clubs and DJ PUSH's radio station which is on air at 11PM which is after the water shed to which means there could be inappropriate language used on the show which could become and problem if a child is exposed to it. Another code that could cause problem and linked in with kids is "18 alcohol" due to the flyers and stickers being given out at the clubs which obviously sell alcohol, so we do not want to advertising alcohol to the wrong crowd or an inappropriate crowd.
Proposal for TV or moving image
DJ PUSH could use the designs and then develop them into a TV advert, using the design base e.g the picture used on the design and the information used and if he wanted to develop a short advert it would be easier if he has print based designs as a moving image can be apart of the advertising campaign. If he wanted I can even design a short animation that will be suitable for him campeign e.g create a cartoon of him.
Seasonal calendar events
The 7th of April will be on a Tuesday so it would be appropriate to start the campaign on that date as we can stand outside the Fez on Fresh Tuesday from 9pm-2am the reason to give them out at this time and place is because it is the night that DJ Push organises the event so it seems very appropriate to give out flyers and stickers to the costumers that have already experienced DJ Push's talent and events and hopefully will enjoy his radio show.
Location and schedule for advertisements
The 8th, 9th and 10th will be spent in the sixth-form colleges giving out the flyers to get people more aware of him, his events and his radio show, giving people the times and dates that the radio show will be on, we will be at the sixth-form between 10pm-2am which give us enough time to be able engage with the potential consumers.
Relevent legal and ethical issues
The issues with the advertising campaign is people could feel as you are disturbing them when trying to hand them a flyer as you are trying to get them to listen to a radio station and they might just look it as another reason for advertising. How you can go about avoiding offending or disturbing people is to either try and pick out specific people that the advertising plan has target the audience or the way you approach to potential costumers. One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do. One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do.
Before confirming that the campaign will take place I have looking into other relevant legal and ethical issue confirming everything with ASA https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx. When checking over the relevant legal codes most of the boxes were ticked to say that the campaign and the designs are appropriate for distribution. The only codes that may cause some concern is " 05 Children" as if there are posters and fliers being handed out to drunk people then more than likely a few a are going to end up on the floor and then children could see them the next day and either pick it up and read it, exposing them to information about night clubs and DJ PUSH's radio station which is on air at 11PM which is after the water shed to which means there could be inappropriate language used on the show which could become and problem if a child is exposed to it. Another code that could cause problem and linked in with kids is "18 alcohol" due to the flyers and stickers being given out at the clubs which obviously sell alcohol, so we do not want to advertising alcohol to the wrong crowd or an inappropriate crowd.
Proposal for TV or moving image
DJ PUSH could use the designs and then develop them into a TV advert, using the design base e.g the picture used on the design and the information used and if he wanted to develop a short advert it would be easier if he has print based designs as a moving image can be apart of the advertising campaign. If he wanted I can even design a short animation that will be suitable for him campeign e.g create a cartoon of him.
Halo,I'm Helena Julio from Ecuador,I want to talk good about Le_Meridian Funding Service on this topic.Le_Meridian Funding Service gives me financial support when all bank in my city turned down my request to grant me a loan of 500,000.00 USD, I tried all i could to get a loan from my banks here in Ecuador but they all turned me down because my credit was low but with god grace I came to know about Le_Meridian so I decided to give a try to apply for the loan. with God willing they grant me loan of 500,000.00 USD the loan request that my banks here in Ecuador has turned me down for, it was really awesome doing business with them and my business is going well now. Here is Le_Meridian Funding Investment Email/WhatsApp Contact if you wish to apply loan from them.Email:lfdsloans@lemeridianfds.com / lfdsloans@outlook.comWhatsApp Contact:+1-989-394-3740.
ReplyDelete